According to a recent study conducted by Accenture, 28% of consumers are loyal to the particular providers or brands they’ve chosen to buy from in the past. Of those loyal consumers, 61% indicated that they would gladly be willing to tell their friends and family members about positive experiences they’ve had because of that loyalty that has developed naturally over time.
Many people believe that the only way to generate that loyalty is through customer service. While this will always play an important role, you can actually use your brand videos to accomplish much the same thing – provided that you know how to utilize the concept of brand continuity and let it work to your advantage.
