Corporate training videos need to service a few different masters at essentially the same time. First and foremost they need to be insightful – a viewer needs to know more about a particular topic when a video ends than they did before it started. But it also needs to be motivating. It needs to be emotional. It needs to be electric.
Sadly, it will be none of these things if you make the mistake of far too many business professionals and look at your training videos as little more than an afterthought in your long-term strategies.
Establishing a Connection With Your Viewers
Make no mistake: if you let your corporate training videos become an afterthought, the people who are supposed to be watching them will feel the same way. Far too many training videos amount to little more than someone reading from cue cards on a particular topic – something that could be conveyed just as easily by handing someone a training pamphlet instead.
Remember that video and film are inherently visual mediums and for success in your training videos, you need the time required to use that visual nature to your advantage. Think about new and innovative ways to engage with your audience – be it in the form of questions that pop up periodically, hyperlinks that bring in a multimedia element or something else entirely.
Brevity is the Soul of Wit
In the world of filmmaking, there is an old saying that tells us “brevity is the soul of wit.” In broad terms, this just means that a joke will always be funnier if it is kept short and sweet. The same logic holds true for your training videos, where the lessons you’re trying to impart – be they on your customers or your employees – will always be more effective if you limit things to just the mission-critical information on the task that they’re trying to accomplish.
If you were trying to educate your employees on workplace safety practices, you wouldn’t want to do so in the form of a long video lecture. Keep things short. Keep the momentum going. Get in and get out. Not only will the corporate video itself actually be more enjoyable to watch, but viewers will actually retain the information at the same time.
Leaving your training videos to be an afterthought will likely cause them to fall much more into the former category than the latter. What you’ll end up with may contain all the required information, but it will ultimately amount to little more than a waste of energy, money and time.
We believe that these are just a few of the compelling reasons why corporate training videos need to be given the appropriate amount of weight in the context of your larger video production efforts. If you’re located in or around the Chicago area and are looking for an innovative, film making-driven approach to take your training videos to the next level, please don’t hesitate to contact Aria Fine Art Films today.