The Aria Films Blog

Corporate Video Production is Advantageous to Businesses Growth

Many businesses today have enjoyed the benefits that video production companies in Chicago have provided, when incorporating this into their overall marketing strategy. Many corporations use videos for a multitude of reasons including:

• company or product promotional videos
• informational videos
• service promotional videos
• targeted videos that reach a specific group of demographics
• training videos

With the exception of the 4th point above, these videos are typically viewed by current employees and new hires, but they can also be designed for other businesses to see them. Furthermore, these videos are utilized to convey financial results, promotions, safety, and training information. At Aria Film Studio, well-known as one of the leading video production companies in Chicago, we are able to work with a wide range of clients on many different levels. Especially where delivering your company’s marketing message is concerned.

We Turn Concepts and Ideas into Reality

As an industry leader, we know that no two clients are alike. So it takes a special talent to turn a company’s concepts or ideas into reality. There are a number of ways in which video production companies Chicago develop videos for marketing purposes. Every business entity has a different corporate setting and videography environment. So it takes a video production company with a proven track record and solid reputation to manage such a project.

The video specialists and technicians at Aria Film Studio take the following elements or factors into consideration when developing your concept and ideas:

We can tell your story using the latest videography technologies and provide you with an authentic, beautiful, dynamic, entertaining and informative video that will separate your company from your competitors.

Advantages of Corporate Video Productions

When directed and produced properly, a corporate video can be a very powerful tool for marketing and promoting your company, and the products or services you offer. While there are numerous Chicago video production companies available, not all of them have the combined experience and expertise required to make a high-quality marketing video. It takes a specialized skill set to produce a corporate video that conveys the message that clients, and their companies, are trying to deliver internally to their employees. Otherwise, you’ll wind up with a very boring and ineffective video.

Having corporate videos gives companies a decided advantage over their competitors who have not incorporated this into their business growth strategies. Another primary advantage is that a professionally produced corporate video is a great tool for educating and training employees; especially new hires. Furthermore, you can create a video and post it to your website in order to expand your target audience, or use them internally and make them accessible to specific users only. Finally, you can use these videos for educational purposes such as safety training for employees.

Needless to say, the primary advantages, and/or benefit, are the cost-effectiveness of corporate videos. For example, you can deliver a message with a professionally produced video, verses spending considerable money and time flying a CEO or HR across the country, for an informational meeting or a training. It goes without saying that these visual tools can save corporations thousands of dollars on their bottom line, while extend their reach to employees on a national or global scale.

Marketing and Promotional Advantages

Granted, there are a number of video production companies in Chicago that now develop marketing and promotional videos. However, Aria Film Studio stresses understanding why the following five (5) points are essential to developing a successful video campaign:

• Consumers are more likely to purchase goods or services after watching a video.
• Social media video campaigns are a proven effective marketing tool.
• Users tend to engage more with videos rather than content.
• Video stimulates more word-of-mouth advertising than content does.
• When the content is interesting, viewers will be more prone to sharing it.

As your corporate video production partner, we will help you deliver your message and tell your story to an expansive target audience. Whether you want to reach consumers regionally, nationally, or globally, contact Aria Film Studio, one of the best video production companies in Chicago, and speak to a specialist about your specific needs. We’ll turn your concept or idea into reality.

Five Essential Rules of Producing a High-Quality Corporate Video

Very few business owners and corporate executives would disagree with the fact that one of the keys to success with any company is a multi-faceted marketing strategy. However, there are very few who can invest the effort, money, and time into that endeavor. Why? Because they need to focus on what is more important, namely running their business. It is very difficult to launch and grow any type of business in today’s highly competitive marketplace. Consequently, you need a sufficient amount of marketing support in order to grow and expand your business, while realizing a long-term ROI in the process.

What We Can Do for You

Aria Film Studio can customize a flexible marketing plan for a video production in Chicago, which is tailored to the needs of businesses just like yours. We can create a video marketing campaign that is geared to those needs and ensures a return on your investment by providing definitive results. Our video production specialists have a single focus – doing whatever it takes to assist you in achieving your marketing goals. Whether you’re in the clothing industry or the tech sector, we will help you reach your targeted audience, build your client’s or customer’s trust, and create long-term profitable relationships.

It’s All About Following the Rules

As children, most of us were taught to follow and obey the rules so that we didn’t get punished for our actions or behavior. In a sense, the same holds true when you are developing a video production in Chicago as part of your overall marketing strategy. Here are five (5) rules that are essential to the production of a high-quality video campaign:

Define your target audience and refine it as it becomes necessary – With most companies and industries, marketing is about communicating and positioning your unique message, and value, to a specific or targeted audience. But before you can deliver your marketing message, you have to define and identify who that audience is. You know that your products or services are not designed for everybody. So it is imperative that you market them to the right audience. And that is where video production Chicagohelps.

Make an emotional connection with your audience by telling them your story – We would like to believe that as human beings, we are totally capable of making rational, well-informed decisions. However, consumers look for an emotional connection with a product or service before purchasing it. As a result, virtually every one of our buying decisions is based on an emotional response. Unfortunately, most of today’s campaigns for corporate marketing, with Chicago video production, tend to bore the viewer. They are choked with repetitive recitations of features and benefits.

Remember, you’re not the focus; your client or customer is – Today’s consumer could care less about you or your company’s history. What they want to know is whether or not your products or services can solve a particular problem that they are having. Our Chicago video production marketing campaigns are created from a client or customer perspective. You have to put yourself in the consumer’s shoes. Find out what they are concerned about or what is important to them, and address those issues in your corporate video.

Share your beliefs, not what you do – Today’s businesses expect a certain degree of transparency, a strange concept for older, established companies to learn. You’ve only scratched the surface by getting the consumer’s attention initially. The specialists at Aria Film Studio know that you are going to have to divulge something about yourself, or your company, in order to hold their attention and sell them what you have to offer. Remember, marketing video production, in Chicago, today, is all about beliefs and core values.

Show the consumer, don’t tell them – Our corporate videos have evolved into a very powerful marketing tool. They hold the ability to inform and persuade the consumer better than any other type of advertising venue. Videos engage your target audience both orally and visually. Aria Film Studio can help you show the consumer how your product or service works. Thereby, they generate more revenue and profits than if you told them about it. This enables you to convey important information to consumers that are hungry for knowledge.

We know that there is no one-size-fits-all approach to marketing video production in Chicago, because every business is different. For more information regarding our video services, contact Aria Film Studio and let us turn your concept or ideas into reality.

Improve Your Marketing with Corporate Video Production

Corporate video production was developed to fill two very basic needs – to educate and to inform a specific target audience. Hence, it eventually evolved into a very powerful and versatile marketing tool. It encompasses a broad spectrum of both educational and informative opportunities. Furthermore, it provides company employees with a visual display of the different procedures and standards that are expected of them.

Internal Use of Corporate Videos

There are a number of ways in which a corporate video production, in Chicago, can be used more effectively to help current employees and new hires succeed. For example one can utilize: company or product promotional videos, informational videos, service promotional videos, and training videos. Even when a company has multiple locations, these types of corporate videos can be used throughout. Plus, when Aria Film Studio produces these videos, they can always change or update them as needed.

Benefits of Chicago Corporate Video Production

One of the primary benefits of our Chicago corporate video productions is that they can be viewed at any time – day or night, unless certain restrictions are in place. This means that if some refresher training becomes necessary, those different videos are still available for viewing. In addition to this, you and your business staff, as well as our studio personnel, can post corporate videos that only a specific department or group of employees can access. This also applies to posting videos as a refresher course for company rules and regulations or employee standards.

Another aspect to consider is the fact that you can teach the mechanics of the business, or implement a risk management strategy, companywide. The bottom line is that there are literally dozens of applications for corporate video, in Chicago, that Aria Film Studio can produce. Your employees will know what the company expects and needs from them; while at the same time keeping their attitude positive and still motivating them in the process. With the addition of corporate videos to your internal marketing strategy, your employees will learn about company operations as quickly as there are updates.

Additional Considerations

Ultimately, the around-the-clock accessibility and availability of your corporate videos ensures that the company is saving a great deal of money. Instead of dealing with the expense of sending the new hire to a different location for training, they can view the appropriate videos online; whenever and wherever they want. This could save you and your company tens of thousands of dollars that could be invested in more important endeavors, such as investing in future locations.

As a result, you or your staff members will not have to continually monitor new hires. They will know what is expected of them once they have watched a specific corporate video Chicago, that was produced for your entry level employees. Plus, the posting and viewing of these videos is done with a few mouse clicks. How simple could that be? The new hire will learn from the material while the company is promoting its products or services to an attentive audience.

Aria Film Studio takes into account what they have learned about the client, their business, and the products or services they are currently offering. And, this develops a fresh outlook for their audience, and their employees as well. In addition to the promotional contribution to the company; posting these Chicago corporate videos will help you deliver the company’s marketing message to a much targeted audience. It is another cost-effective avenue for marketing your products or services.

Corporate Videos – the Ultimate Traffic Generator

Last but not least, your strategy for a corporate video, in Chicago, is a great search engine marketing and optimization tool for increasing your brand awareness, and enhancing your company’s image. If there are videos embedded in your blog or website, it is 53% more likely that your company website will be positioned on the first Google search engine results page (SERP).

Production of Corporate video in Chicago provides better search engine optimization (SEO) and drives more visitor traffic to your website. And, it interests them in the products or services you have to offer, while increasing your brand awareness in the process. For more information regarding our corporate video production services contact the Aria Film Studio at your earliest convenience. Let us show you how to understand the big picture and realize your goals.

The Importance of Corporate Video Production

In Chicago’s corporate world today, video production plays a key role in the success of many different businesses. Needless to say, the quality of that production is vital to how impactful that video will be. Writing high-quality content on a blog is not enough; at least it isn’t at the corporate business level. You have to have a solid corporate video production strategy, in Chicago, in order to cover all the details and produce the type of film that your audience wants to see.

The Importance of Corporate Video Production

At Aria Film Studio, we produce corporate videos for a number of different reasons such as: announcing product updates, communicating with clients or customers, introducing new products or services, training entry level employees, etc. So it is imperative that you hire the best corporate video production in chicago a company that specializes in high quality videos. When producing these videos, the Aria Film Studio goes above and beyond creating content and simply filming them.

Three Reasons to Develop a Production Strategy

When it comes to delivering your marketing message, it is essential that you consider developing a corporate video to do so. But in Chicago, you need to develop a corporate video production strategy. That is where Aria Film Studio can assist with your offline or online marketing campaign. The development of a video production strategy is vital to the success of your company for three (3) reasons:

1) Google acquired YouTube for the obvious reason – The reason is that Google loves video. This in itself should be reason enough to consider incorporating your corporate videos into your marketing, promotional, and training endeavors. A perfect example of this is the tire company that ranks #3 or #4 by posting a helpful YouTube video entitled “How to change a Tire.”

2) People search for important information in a number of different ways – Our world is comprised of different forms of self-education. In other words, there are different types of “learners” out there. Additionally, you produce content for the purposes of educating and informing others. For instance, they may want to learn how to use one of your products or utilize one of the services you are currently offering.

If you just write blog or webpage content, you will only appeal to the “read-write” type of learner. However, if your content and message is delivered in corporate video form, you will appeal to the “audio-visual” type of learner. Furthermore, if you integrate Chicago corporate video production into your marketing and promotional strategies, you’re going to expand your target audience to include the “content” consumer.

3) Video sharing is easy – This greatly improves the chances of someone sharing your corporate videos in their blogs and websites; as well as through social media. Basically, if Aria Film Studio produces a great corporate video to deliver your company message, you won’t be spending valuable time sharing it. After a basic promotional effort on your company’s behalf, your audience will be sharing that video all over the internet.

Why Should You Invest in Corporate Video Production?

It goes without saying that digital technology has leveled the playing field in today’s business world. Because of its accessibility and relative cost-effectiveness, business owners and corporate executives can deliver a specific message. Their message can be delivered to their target audience, and capture more market share from their competitors. While a corporate video production strategy, in Chicago, is essential to garnering additional market share, it can also be applied internally such as:

• corporate instructional videos
• employee training videos
• keeping the best employees on board
• promoting the company from within
• recruiting new hires
• webinars (web seminars)

In addition to the above, the intended viewing environment will play a key role in the production of your corporate videos. The more common viewing environments are department stores, fast food restaurants, in-flight media, in-home TV viewing, the internet, lobby or waiting room video streaming, and the workplace.

As an industry leading corporate video production entity, in Chicago, Aria Film Studio has established itself as the premier videography company of the Midwest. After years of producing high-quality South Asian and Western Films, as well as special weddings and other events, we have found a place in the corporate environment. Contact us today for more information and to learn why we are able to work with a wide range of clients.

Aria Film Studio is a Premium Videography Company in Chicago.  But did you also know that Aria Films is a premier video development company for Chicago Corporate Video Production?

As a developer of incredibly high quality videos ranging from Western Films, South Asian Films, and Special Wedding Events.  Aria Films has taken its top notch talent to the Corporate setting for Corporate Video Chicago Events.

It’s a must to produce videos matching the client’s images and quality level by adding a cinematic look to the video, and that’s where Aria comes in, only creating the best in professionally made video productions.

This talent in video production isn’t easily found by amateur videographers who often take shortcuts and use amateur equipment in production.  Time is also an investment these amateur producers aren’t willing to make.

In addition, the larger operations often lose the focus and touch necessary to portray unforgettable and inspiring videos.  With this human element being the core of your video development needs, and community inspiration oftentimes being the goal, you can’t afford anything less than the best in cinematic portrayal & inspiration for your Chicago Corporate Video Production.

Aria films isn’t just a company that works close with you and needs your guidance to make a great video.  We have a written production agreement with you, working incredibly hard from start to finish to develop a video production that is more than a full exchange for a fixed budget.

Even if the video is not your area of expertise, we will advise and support you every step of the way.  By putting our effort into the right areas with our years of expertise, we are able to deliver only high quality videos within your budget with your desired message being portrayed cinematically throughout every video.

What Makes Aria Films The Best In Chicago Corporate Video Production?

It takes a complete array of talent, touch, and effort to project the true essence of any special moment.  And with Aria Film Studio’s expertise, you will find no better in that special effort of a Chicago Corporate Video Production.  You have the opportunity to experience one of the most top-quality videographers in the corporate setting.  Whether you are seeking videography for an ambitious business endeavor or an engaging motion picture, Aria Films can convey the high-quality corporate video you are looking for.

Aria Film Studio’s in-house team manages every stage of the production process without forgetting human element and high-caliber of work it takes to execute those unique personal moments.  Whether your goal is communicating collaboration, camaraderie, inspiration, company values, or anything else, Aria has the talent and experience it takes to turn your concept into reality.

Specializations for Aria’s Corporate Video Production Chicago

Aria Films is a one-stop shop for all of your video production service needs.  We provide new media and video production services.  Here are a few corporate video services we specialize in:

1. Branded Content
2. Corporate Video
3. Premium Digital Content
4. B2B Video
5. Brand Videos
6. Corporate Presentations
7. Corporate Event Videos
8. Case Study Videos
9. Documentary
10. Product Launch Videos
11. TV Commercials
12. Training Videos

We get the bigger picture.  Branding, social, and identity.  This enables us to work with clients on many different levels.  We are more than camera geeks and artists.  We are a one stop shop, and adaptable to production & post-production.  Aria Film Studio has shot all over the world, our workflow is tried, tested, and proven, again & again.

How Do We Turn Your Concept Into Reality?

There are various ways to develop a video and assemble a video production for a cause, but it takes a special talent to turn a concept into a memorable moment and human experience.  So you’ve probably already got a concept in mind, and a vision of how you’d like your videography concept to be portrayed to your audience, the best thing to do now is to connect with us so we can begin connection our own unique production experience to what you envision your film to be.

With each company being different in its corporate setting and videography occasion, you will need a proven team to manage and ensure the full execution of your project.  So here’s how we turn your concept into reality:

• Concept Development
• Script Writing
• Storyboards
• Previsualization
• Casting
• Location Scouting
• Pre-Production
• Production
• Video Editing
• Motion Graphics
• 3D Animation
• Visual Effects
• Music Scoring
• Sound Design
• Color Correction
• Video Finishing

This is what makes us the premier videography company in Chicago Corporate Video Production.   So we can tell your story, we are constantly improving our workflow with the newest technologies.  Corporate video production has radically evolved over the past 10 years, and we have been at the forefront of this evolution.  The end result is an authentic corporate video that is beautiful, entertaining, dynamic, and informative, all at the fraction of the cost of broadcast commercial production.

There is never one rigid or perfect process to every film.  Every one will be different, but there is a special feel that most videographers never implement.  This is what can make your corporate even one your audience will never forget.

This year, turn your event into a special one with a custom and irreplaceable video with Aria Film Studios Chicago.

Would you like to learn more right now?  Call us at: 773.729.8429 or Email us below:

At Aria Fine Art Films, we understand that when it comes to the type of corporate video production that will really show off what your business is and what it can do to your target audience, no two clients are created equally. If you take a look at even your closest competitor, you’ll likely see a very different organization than the one you’re currently running – even though you ostensibly do the same thing. Something that far too many people forget is that corporate videographers in and around Chicago are much the same way – the videographer that fits in great with Business A may be woefully inadequate for Business B, and vice versa. Read more

At Aria Fine Art Films, we believe that things like world-class lighting, pristine image quality and perfect sound are hugely important parts of your corporate video production efforts. However, they are exactly that – parts of a much larger whole. At the end of the day, spending all the money on the latest and greatest HD cameras won’t mean a difference if you don’t have the most integral component at the heart of it all:

A story. Read more