While you may or may not have chosen a corporate video production company to assist you with your video marketing campaign, there are several factors to be aware of before getting down to business. First of all, adding video to your marketing strategy is a wise choice as this has become an extremely powerful tool for building your brand, educating your staff, generating sales leads, promoting your company, and so on.
However, you should also invest some time and due diligence on the critical aspects of a successful video marketing campaign. The following are 6 essential steps that will ensure that your campaign is a success:
Review your current marketing strategy – your marketing strategy should contain a few sub-strategies as well such as your basic, lead generation, and message strategies. These must be an extension of your overall marketing plan.
Consider your options – be sure you consider specific factors such as the cost factor, flexibility of your corporate video options, risks involved, and so on. All of these factors will help you determine which production option best addresses your specific needs in Chicago.
Define the objectives of your marketing campaign – furthermore, quantify your video marketing goals and objectives. Do you want to generate new sales leads? Identify new revenue streams? Win back past clients or customers? If the goal is generating new sales leads, quantify how many you want the video marketing campaign to generate.
Develop your marketing message – to lay a solid foundation for your corporate video in Chicago marketing campaign, you need to develop a concise, relevant, and targeted message. Then determine the following:
- your target audience
- main ideas to convey
- key support details
- campaign call to action
Drive your visitor traffic – the goal of any video marketing campaign is to create viewership and generate more sales. You can do this by launching e-mail, PPC (Pay-per-Click) advertising, and SMM (social media marketing) strategies. These will drive visitor traffic to your landing page and produce the desired results you are looking for.
Measure your campaign results – the key to determining the success of a corporate video in Chicago marketing campaign is to measure your results. Analytics are a key component where this is concerned. Otherwise, you won’t be able to determine if you have achieved your goals.
Consumers are visual animals. So it makes sense that you would want to incorporate videos into your overall marketing strategy. Today’s global marketplace is intensely competitive and if you’re going to survive, you need an advantage if you’re going to stand alone and be recognized. The bottom line is that video has become a very powerful marketing tool in recent years and that trend is showing no signs of slowing down anytime soon. You need to start looking at the top production companies in Chicago and ensure that you get the best price on your project.