Whether you are trying to create a corporate video in Chicago, or aiming to target audiences spread out across various cities, supporting your marketing strategy with online videos may help give your company promotions a boost. In this blog post, we will take a look at a few of the more popular social media sites often used for promoting online videos for corporations, and why they would be good choices for your marketing strategy. We will also provide a few suggestions on what types of videos you could post to each site.
1. Facebook
Facebook is currently one of the most popular social media platforms on the Internet, with up to 1.59 billion users as of January 2016, according to TechCrunch. However, simply posting a video and hoping that everybody who comes across it is a potential buyer is not enough to significantly boost your traffic and sales. Try providing short but engaging educational videos that are relevant to your specific target market. Many of them may not be patient enough to watch beyond the first five to ten seconds of your video, so once they glance at your content, make that chance to convert them into customers count!
2. YouTube
According to Susan Tucker, there are at least 2 days’ worth of videos being uploaded to YouTube per minute. With so many videos being uploaded to this platform on any given day, it may seem incredibly daunting to try and compete with all the thousands of other companies utilizing the website for your audience’s attention. However, as long as you provide meaningful content, whether it is in the form of useful tutorials or educational videos, you will be able to slowly but surely build up a large and loyal subscriber base.
3. Instagram
Though it was strictly a photo-sharing site when it first started out, Instagram has now evolved into a social media platform that can host videos as well. However, Instagram only allows you to upload videos up to 15 seconds in length. Though that may be a short amount of time, there is already a lot that you can share with your target audience using that running time. According to Sprout Social, you can try to combine video marketing and content marketing by showing your viewers how your company works behind the scenes. In addition, you could also show people a quick sneak peek at what you have in store for them.
Besides the three sites mentioned here, there are many other platforms where you could promote your company with a corporate video. Although it may be tempting to upload your videos onto every single website that is available, just keep in mind that you can still get great results by focusing on a small handful of social media sites to post on. With a little bit of analysis and tweaking, you will start to see a rise in the number of views and shares your videos will gain as you keep marketing your company online.