June 20, 2016 admin

Why Invest in Marketing Videos?

Why Invest in Marketing Videos?Photo: Person watching a marketing video on a phone

At Aria Fine Art Films, it isn’t just storytelling that is our passion. The thing that excites us the most is waking up in the morning and getting a chance to use every creative tool we have available to us – from concept development to script writing to shooting and editing and beyond – to tell the true story of your brand or business in the most effective way possible.

With marketing becoming an increasingly fractured industry all the time, we completely understand why people may question whether or not it’s worth it to invest in marketing videos in the first place. After all, what can a marketing video do that something like a white paper or blog post can’t?

The answer, as it turns out, is “quite a lot.”

The Benefits of Video Marketing

Gone are the days where corporate marketing videos were short, pixelated clips with “talking head” interviews from a few high-ranking officials within a business talking about why someone should be interested in their products or services. These days, thanks to the break-neck rate at which technology continues to advance, many marketing videos look like something ripped out of a Hollywood feature film complete with special effects, incredible editing and more. All of these tools help you tell your brand’s story in the most effective way possible, increasing your exposure at the same time.

However, reaching the widest possible audience isn’t necessarily your top concern – nor should it be, depending on your long-term goals. When used effectively, video marketing can be an almost impossibly efficient way to create content that truly resonates with a niche market or audience, taking a core group of people who were previously on the fence and turning them into a loyal army of followers overnight.

Video Marketing: The Numbers Don’t Lie

To say that video marketing is experiencing an explosion in popularity in recent years is something of an understatement. According to Hubspot, online video accounted for an incredible 50% of all mobile traffic in 2015. This means that smartphone users are not only watching more video than desktop and laptop users, but they’re also watching video more than they’re spending time doing just about anything else. When you consider that 68% of Americans currently have smartphones according to Pew Research Center, you’re talking about an incredibly efficient way to reach a powerful audience on a massive scale.

All of this potential is expanded greatly when you consider what happens when a video becomes a viral sensation. If you’re investing in the type of content that your users can’t help but share on social media platforms like Facebook and Twitter, your return on investment could soar before you even have a chance to realize something is going on. According to a study conducted by Slideshare.net, social video like viral videos generate an average of 1200% more shares than text and images – COMBINED.

The reverse of this phenomenon is also true, too. According to a study conducted by Brightcove, 62% of surveyed consumers said that they were more likely to have a negative perception of a particular business or brand after viewing just a single poor quality video. Is that the type of chance you’re willing to take, especially when you’ve got the power of Chicago-based video marketing filmmakers at your disposal?

If you’re in the Chicago area and want to find out more about how we can take your idea for a corporate video and execute it into a fully formed finished product, please don’t delay – contact us for more information.


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