May 18, 2016 admin

Why are Corporate Videos such a Powerful Marketing Tool?

Most business owners and corporate executives understand the value of marketing and why it is so important in today’s business climate. After all, there are just as many consumers today using their smartphones or tablets as there are individuals using their desktops and laptops when making their purchasing decisions. Statistics have shown that roughly 24 million consumers are using these mobile devices on a monthly basis. So no matter if your consumers are at home, in the office, or on the go, you can reach them with a mobile-friendly corporate video production in Chicago.

Reaching Your Target Audience

Well-produced corporate videos are an extremely flexible and highly versatile type of media and are currently being utilized by a number of very progressive companies for a broad range of reasons. For instance, they are being used for:

  • Conferences and training seminars for employees and management personnel
  • Keeping your current employees informed
  • Marketing your brand and company as well as your products or services
  • Promoting the corporate culture
  • Recruiting new employees
  • Telling your company’s story
  • Video conferencing, webcasts, and webinars (web seminars)

Of particular importance is the way in which corporate video productions are seen as being cost-effective and versatile. While one film can serve as an orientation or recruitment video for potential employees, another can be used to inform employees of product or service updates.

Marketing Your Company Offline and Online

It’s fairly safe to say that the majority of the corporate videos that are being produced today are going to be utilized for marketing and promotional purposes. While your target audience may be a select group of demographics, it may also be diverse and comprised of a combination of new, prospective, and repeat clients or customers. However, the purpose of using it as a marketing tool is to create demand, generate more sales, and increase profits.

This may be easier said than done when you consider that today’s consumer is very educated. You’re not soliciting to that easy-to-convince housewife of the 1950’s and 1960’s. Ironically, today’s technologies have created quite the dilemma. Not only has technology given us awe-inspiring images and other graphic effects, it has produced a generation of technology-dependent consumers. Additionally, when they see something, it leaves a lasting image. This is the reason that weblogs and podcasts have scored over with time. Websites with videos are shared more on social networks while these businesses rank better online.

In other words, these individuals carry smartphones and tablets, surfing the internet, and watching blockbuster movies while at the same time mentally tuning out just about any marketing strategy you throw at them. So the main focus of advertising and sales departments today is the production of attention-grabbing videos that stand out from every other voice these individuals are listening to. Let your business get the right exposure it needs to stand a few notches above the rest.


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The Best Videography & Cinematography in Chicago!