At Aria Fine Art Films, we truly believe in the power of corporate video production and the many different benefits that it can bring to your business. According to a survey conducted by Forbes, 75% of respondents said that they watched some type of corporate video at least once a week. Not only that, but 65% of them said that they typically visited a marketer’s website soon after viewing that video.
With technology becoming more affordable and easier to use all the time, more and more businesses are dipping their toes into the proverbial waters of corporate video production every day. In order to really stay ahead of the curve and take advantage of the full power of this format, we find that there are a number of interesting trends that are more than worth exploring.
Mobile-First Content
Perhaps the most important trend to pay attention to in terms of corporate videography involves content that is developed, executed and delivered with an eye towards the mobile platform first, everything else second. Regardless of which angle you look at this trend from, it makes a great deal of sense – as of 2015, a full 68% of all Americans were smartphone owners (up from just 35% in 2011). Additionally, 45% of Americans have tablet computers which count as mobile devices.
According to the Huffington Post, users spend more time on average engaging with a mobile device than they do with even a desktop, so mobile-first corporate video production is one of the best ways to take advantage of this huge potential market with full force.
It’s a Social World – We’re All Just Living In It
One of the more disruptive trends in corporate videography in recent years has to do with exactly HOW that content is getting out to the masses. In the old days, you’d shoot a corporate video, host it on your own website and call it a day. Presently, social video is the new norm – instead of hosting videos on your own site, you would instead host it on a platform like YouTube that allows people to find it organically in an engaging way and share it immediately with their followers on Facebook, Twitter, Instagram and more.
Social video like this isn’t just a proven way to reach a large audience – it’s also done wonders for engagement levels as well.
Corporate Video as Narrative Storytelling
In an era that is thankfully long gone, people tended to look at corporate videos the same way they would something like an infomercial. It is yet another piece of marketing material used to sell a product or service – in this case, your brand or business itself. One terrific trend that has disrupted this idea is the concept that corporate videos can be stories, too. They SHOULD be telling a story, because people don’t just want to hear about your business or why it was founded. They want to get to know it. They want to feel it. They want to EXPERIENCE it. Corporate video as narrative storytelling is by far one of the most effective ways to do exactly that.
If you’re located in the Chicago area and are looking for a way to take your corporate video production to the next level, you’ve come to the right place – contact Aria Fine Art Films today to find out more. We offer a full range of services that allow us to do everything from simply assisting with concept development to full execution of the finished product, taking your idea and turning it into a striking reality that will resonate with your target audience today.