July 26, 2016 admin

The Power of Video Marketing: Broadening Your Reach

Video Marketing GraphicTo say that video marketing is a powerful tool to spread the word about your business is something of an understatement. According to a study conducted by Unruly, customers who enjoy video advertisements and similar pieces of video marketing content see their intent to purchase increase by a whopping 97%. At the same time, brand association increases by 139% – significantly outpacing even conventional marketing means like SEO that have become more and more popular as the digital age goes on.

This isn’t just true in the world of “B2C” situations, either. According to Forbes, 59% of executives who responded to a study would much rather watch a video than read a piece of text – even if the message is the same across both mediums.

But the real power of video marketing rests in the way it lets you broaden your reach almost instantly. It isn’t just about conveying a message – it’s about getting that message in front of the largest set of eyes that you possibly can.

The Video Multiplication Effect

When most people think about video marketing and its true benefit, they think of the most obvious use: creating a video announcing a new product or service and uploading it to a site like YouTube for sharing. However, many fail to realize just what a powerful impact video can have on nearly all other aspects of your campaign, including ones that may be less-than-obvious at first glance.

For example, did you know that according to a study conducted by Forrester, just including a single video in one of your marketing emails can increase the click-through rate by between 200 and 300%? What’s more than that, a similar report conducted by Unbounce revealed that including a video on one of your landing pages can increase the conversion rate for that page by an unbelievable 80%.

Perhaps the most impressive statistic of all is that according to ReelSEO, taking the step to include a video on your business’ homepage can increase the total conversion rate of your entire site by at least 20%, but oftentimes by a lot more.

THIS is the true power of video marketing in action. Not only does a well-designed piece of video marketing material let you convey information about your business, a product or a service in a much more natural way that your target audience will actually prefer, but it also has a positive multiplication effect on the total return on investment of your ENTIRE campaign.

At Aria Fine Art Films, video marketing is just as important to us as it is to you. We’d love nothing more than to be able to broaden your reach through high quality corporate videos and other marketing materials, allowing us to execute our vision and help usher in the results your campaigns deserve. If you’re located in and around Chicago and want to learn more about the power of video marketing, don’t delay – contact Aria Fine Art Films today.

Contact Aria Films Today

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