At Aria Fine Art Films, we understand just how important corporate video is to your larger marketing efforts. As this is still a relatively young concept, however, we also understand that you may be on the fence about taking such a bold leap forward. Things are going pretty well already, do you really need to invest the time, money and energy into quality corporate video production?
As these stats go a long way towards illustrating, the answer is and will always be an enthusiastic “yes!”
What Can Corporate Video Do For You?
According to a study that was recently conducted by Video Brewery, a full 90% of online consumers said that they found video materials “extremely helpful” when it came to making purchasing or general shopping decisions. This isn’t just in terms of a person watching a video about a product they intend to buy or a service they’re interested in purchasing – this is in terms of getting an idea of exactly what companies they want to use to address their own pain points and accomplish their goals.
To further break this down, a poll conducted by the Online Publishers Association indicated that 46% of people who viewed an online video about a business were motivated to take further action – IF that video was well produced. 26% looked for more information about the subject of the video (in this case, your business) and 22% visited that business’ website.
The Power of Corporate Video
Perhaps the most important thing to understand about corporate video production, however, is that your efforts do not exist in a vacuum. When your vision is flawlessly executed, it’s true that you’re left with a high quality experience that perfectly encapsulates who you are and what you stand for – but you also get the added benefit of something that feeds into the much larger whole of your strategic marketing campaign.
For example, did you know that according to Hubspot, putting a single well produced video on your landing page can increase your overall conversion rates by an average of 80%? Also keep in mind that a corporate video that is optimized for the mobile experience has the potential to be shared far and wide, as 92% of mobile video consumers indicated that they were more than willing to share videos with their friends and family members online.
THIS is the true power of corporate video. While it can (and should) stand on its own, it is also an incredibly important element of your much larger plans. It has the potential to be the proverbial period on the end of a sentence and, when done correctly, is truly the gift that keeps on giving as far as things like brand awareness are concerned.
You have a vision, we have a strategic plan to execute that vision into the most effective end product possible. If you’re interested in finding out more about how corporate video can not only engage with your existing brand followers but can also generate legions of loyal new ones, don’t delay – contact Aria Fine Art Films today for more information about our video production services, our consulting services and beyond.