Recruiting new employees is equally as important as retaining the right employees, especially in the more competitive industries. One of the most effective ways of building a sense of community for your employees and developing a team ethic is by utilizing in-house corporate videos to report on a company’s activities and promotional efforts. Depending on the industry, an entertaining video sprinkled with a bit of humor works well for the employees that it targets.
Inter-Company Promotions
Video production companies in Chicago oftentimes produce videos that tell employees all about the company they are working for. Inter-company promotional videos are one of the more important investments a corporation can make in itself. It can be used as a recruitment video for prospective employees or provide introductory instructions for a product demonstration video. Another corporate tool that companies have found extremely versatile is a company profile video that is well-executed.
Conferences and Employee Training
There is a broad range of instructional videos that can be developed by companies who specialize in this format. These can range from basic in-house safety videos to sales and marketing strategy videos. The importance of partnering with video production companies is to assist you in your operational efforts cannot be overstated, especially when it comes to conferencing and training employees. If this is your company’s first corporate video, you’ll be sure to notice the significant change in the training program.
The right production company can create cost-effective training videos that can be used to educate large groups of new and regular employees. The most efficient educational resource that your company could invest in is an engaging and memorable training video. This is especially true when it is used in conjunction with an interactive activity such as role playing.
Recruitment of new Employees
When companies are growing and expansion is inevitable, your Human Resources Department will need to develop a recruiting strategy that brings in the most qualified applicants. Most Chicago video production companies have a team of experts that specialize in creating recruitment videos for any industry. These individuals understand the needs of different companies and can produce videos that target and audience of career-minded, younger individuals who are ambitious and desirous of success.
Versatility is the Key
No matter what company, industry, product, or service, it goes without saying that video production could be a huge benefit. The key to a successful video production is how versatile it is. For instance, your company could use a video for the following purposes:
- client or customer testimonial
- communication and information
- company overview
- instructional (“how to”)
- product demonstration
The bottom line is that partnering with video production companies in Chicago can provide you with a powerful tool that can help you achieve all of the above. Remember, your employees and the consumer are all visual learners who need to be engaged and high-quality videos are the way to accomplish this.