Corporate training videos need to service a few different masters at essentially the same time. First and foremost they need to be insightful – a viewer needs to know more about a particular topic when a video ends than they did before it started. But it also needs to be motivating. It needs to be emotional. It needs to be electric.
Sadly, it will be none of these things if you make the mistake of far too many business professionals and look at your training videos as little more than an afterthought in your long-term strategies.