March 29, 2016 admin

3 Ways You Can Optimize Your Online Marketing Video Strategy

Whether you’re looking to get some video production in Chicago or have it done elsewhere, it’s hard to deny that online marketing videos are now in demand because of their many benefits for all kinds of corporations, big or small. After all, according to research done by William C. Bradford, around 65 percent of people are visual learners. That is why it is important to find out how to maximize your online video strategies so that you can ride the trend and get the best results.

1. Try Marketing by Making Short-Form Videos

Today, many programs on smartphones, tablets, and laptops allow users to create videos than are shorter than ten seconds. These incredibly short videos are perfect for sharing on multiple social media sites such as Twitter, Tumblr, Instagram, Vine, and Facebook. Because of the fact that the video is so short, it allows audiences to quickly consume messages in the form of visuals, which automatically play while they casually browse through various sites, according to Forbes. You can take advantage of this by condensing what you want to tell your target audience into a short video, which most people recommend should not be longer than 15 seconds.

2. Make the First Ten Seconds Count

You might be saving the best of your content for the last part of your video, but this may not be the smartest strategy to use when it comes to utilizing online videos for marketing purposes. According to Visible Measures, almost 20 percent of people who begin to watch a video will stop watching within the first ten seconds that it plays. After the first ten seconds, your next challenge is to have the audience not abandon the video after the first 30 seconds, because 33 percent of people often stop watching at that point. In order to prevent this from happening, make sure that you start your video with a compelling and striking introduction. This will help you hook them in right from the beginning and hopefully catch their interest long enough for them to watch until the end of the video.

3. Choose the Right Platform for Your Video

It may seem like uploading your video onto every single social media site possible is the smartest way to go. The common thought is that if you put it on more platforms, then more people will be able to see it. However, this may not always be the case, as you have to consider that different social media sites have different types of audiences. Instead, strategize by uploading certain types of video onto the sites with the audiences that will appreciate them the most.

Keep these tips in mind the next time you get a corporate video produced for your company so that you can make the most out of your visual content. By doing so, you will surely gain an audience who will keep coming back to you not just for more of your content, but also for more of your company’s products and services.


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