To say that video marketing is a powerful tool to spread the word about your business is something of an understatement. According to a study conducted by Unruly, customers who enjoy video advertisements and similar pieces of video marketing content see their intent to purchase increase by a whopping 97%. At the same time, brand association increases by 139% – significantly outpacing even conventional marketing means like SEO that have become more and more popular as the digital age goes on.
When most people think of video editing, they usually think of taking raw footage and arranging individual shots into an order that tells a story. While this type of continuity is certainly important, the true power of great video editing is something much more subtle: impact.
Great video editing can truly help your corporate video shine. However, the reverse is also true – poor video editing can ruin even the most beautifully-shot footage if you’re not careful. Great video editing is almost like a magic trick – you might not be able to fully explain what you’ve seen, but you know it was magical. Understanding the true importance of this filmmaking tool that far too many people take for granted requires you to keep a few key things in mind.
At Aria Fine Art Films, we understand just how important corporate video is to your larger marketing efforts. As this is still a relatively young concept, however, we also understand that you may be on the fence about taking such a bold leap forward. Things are going pretty well already, do you really need to invest the time, money and energy into quality corporate video production?
At Aria Fine Art Films, we truly believe in the power of corporate video production and the many different benefits that it can bring to your business. According to a survey conducted by Forbes, 75% of respondents said that they watched some type of corporate video at least once a week. Not only that, but 65% of them said that they typically visited a marketer’s website soon after viewing that video.
With technology becoming more affordable and easier to use all the time, more and more businesses are dipping their toes into the proverbial waters of corporate video production every day. In order to really stay ahead of the curve and take advantage of the full power of this format, we find that there are a number of interesting trends that are more than worth exploring.